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2022

Harichand, Simran (2022) Development of Sustainability and Ethics Related Metrics to Guide Market Shaping Efforts by Microbusinesses. [Dissertation (University of Nottingham only)]

MU, Yutong (2022) An Empirical Study on the Impact of Consumer Engagement in Value Co-creation —— An Example of the Apparel Industry in China. [Dissertation (University of Nottingham only)]

2019

Zeng, Meiling (2019) Exploring the influence of electronic word-of-mouth on college students’ purchase intention: an empirical study on the Chinese film industry. [Dissertation (University of Nottingham only)]

2018

Hauk, Fabian (2018) The Impact of Branding and Co-Branding on Consumer Decision-Making. [Dissertation (University of Nottingham only)]

2017

Mundra, Shreya (2017) The extent of influnce of personalization in customer experience in E-business. [Dissertation (University of Nottingham only)]

Phipps, Gavin (2017) Understanding technological engagement in an industrial B2B marketplace. [Dissertation (University of Nottingham only)]

Wang, Kimberly (2017) An Exploration of Taiwanese Customers’ Purchase Intention of Organic Food using the Theory of Planned Behaviour. [Dissertation (University of Nottingham only)]

Zhou, Yuanyuan (2017) Explore and Evaluate the Internal Marketing Strategy of Haidilao. [Dissertation (University of Nottingham only)]

2016

Arbelaez, Manuel (2016) Identifying the segments and elements of a value proposition for Quensus Ltd. [Dissertation (University of Nottingham only)]

Gregory, Alex (2016) A study measuring the effects of customer empowerment in co-creation. [Dissertation (University of Nottingham only)]

2015

Wang, Haiming (2015) An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK. [Dissertation (University of Nottingham only)]

Ying, Hong (2015) An Investigation on Chinese Mobile Game Market Entry Strategy. [Dissertation (University of Nottingham only)]

2014

Stimpson, Jonathan (2014) An Investigation of the Relationship between Sponsorship and Brand Equity - A Study Exploring Sport Sponsorship in General and the Influence of Consumer Involvement. [Dissertation (University of Nottingham only)] (Unpublished)

Tsai, Chia-Shan (2014) Love at Web-Sight: The Adoption of Online Dating Website. [Dissertation (University of Nottingham only)] (Unpublished)

2013

Arpanantakul, Manita (2013) Social Networking as a Marketing Tool: Study of Consumers’ Attitudes toward Brands Using Facebook to promote their Marketing Activities in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Lertsakdumrongkul, Vorapop (2013) The Study of Hypermarket in Thailand: The Influence of Store Environments on Consumer Evaluation. [Dissertation (University of Nottingham only)] (Unpublished)

Liang, Junqing (2013) An examination of Chinese students'decision making behavior on the choice of UK University for a master’s degree. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Jiang, Baitao (2011) Exploring the branding and marketing communications strategies of Nottingham MBA in China. [Dissertation (University of Nottingham only)] (Unpublished)

Palanivelu, Anand Raj (2011) A Case Study on Key Account Management at Printo. [Dissertation (University of Nottingham only)] (Unpublished)

Puthenpurakkal, Sambhunath (2011) Building customer relationships in Indian financial services. [Dissertation (University of Nottingham only)] (Unpublished)

Santhosh, Arjun (2011) Google Chrome OS: Cultural influence on product launch strategy between India and developed countries. [Dissertation (University of Nottingham only)] (Unpublished)

Themistocleous, Christos (2011) The role of CRM and its influence on Corporate image and customer loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Del Corral, Jose Alberto (2010) Stakeholder Approach and Stakeholder Dialogue in 16 Hospital Markets in Western Europe. [Dissertation (University of Nottingham only)] (Unpublished)

Dillu Koshy, Thomas (2010) Consumer Evaluations of Brand Extensions in An FMCG Sector. [Dissertation (University of Nottingham only)] (Unpublished)

Dingle, Andrew (2010) An Assessment of the Applicability of the Uppsala Model of Internationalisation to Hard Services. [Dissertation (University of Nottingham only)] (Unpublished)

Dos Santos, Roberta, Allam, Dina, Murphy, John and Del Corral, Jose Alberto (2010) Gaining Competitive Advantage in The European Pharmaeutical Generics Market. [Dissertation (University of Nottingham only)] (Unpublished)

Murphy, John (2010) Strategic Sales – Customer Portfolio Management. [Dissertation (University of Nottingham only)] (Unpublished)

Sakaguchi, Yoshie (2010) A Study of Relationship Building in the Context of Franchising for A Service Provider. [Dissertation (University of Nottingham only)] (Unpublished)

Santos, Roberta (2010) CUSTOMER VALUE CREATION IN THE GENERICS PHARMACEUTICAL MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, YanYan (2010) Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Laboure, Alice (2009) Vertical Integration and its Impact on Market Orientation. [Dissertation (University of Nottingham only)] (Unpublished)

Nisbet, David (2009) The role of RM for DMCs in the run up to the London Olympics 2012. [Dissertation (University of Nottingham only)] (Unpublished)

Patt, Tanja / TMP (2009) Internal market orientation in law firms– evaluation of internal marketing techniques used for talent retention, job satisfaction and competitive advantage. [Dissertation (University of Nottingham only)] (Unpublished)

Zhou, Xinyu (2009) Value Proposition: A Common Ground between Company and Customer. [Dissertation (University of Nottingham only)] (Unpublished)