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Ascione, Laura (2017) SME organisational challenges related to new product launch communications: The case of Inspection Technologies Ltd. [Dissertation (University of Nottingham only)]

Chen, Tianqi (2015) The nature and drivers of food innovation in UK-based SMEs. [Dissertation (University of Nottingham only)]

FU, JIE (2019) The nature of conflict in design agency-supplier-business customer triads in NPD projects. [Dissertation (University of Nottingham only)]

Guan, Guixin (2014) An investigation of motivations of Consumer participation in co-creation activities through communities: A case study of the fashion industry. [Dissertation (University of Nottingham only)] (Unpublished)

Gulsun, Zeynep Seyda (2014) An Investigation of the Relationship between National Culture and Brand Loyalty – A Cross-Cultural Comparison between UK and Turkey in Luxury Fashion Online Brand Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Lambourdiere, Edwina (2014) The role and effect of service network actors on continuous service innovation: A case study in the business-to-business health sector. [Dissertation (University of Nottingham only)] (Unpublished)

Ogunkoya, O.O (2015) Drivers, Conduct and Consequences of participating in Social Innovation Contests - A case study of the Ingenuity Prize Competition. [Dissertation (University of Nottingham only)]

Safade, Lana (2015) Value Co-creation in Service Innovation: Makermet Case Study. [Dissertation (University of Nottingham only)]

Tsai, Ming San (2014) An Exploration of the Effect of Incremental and Radical Innovations on Customer Relationships in Service Sectors: A Case Study of New Services From a Taiwanese Bank. [Dissertation (University of Nottingham only)] (Unpublished)