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2022

Li, Kangying (2022) Exploring psychological mechanisms of personalised advertising affecting online impulse buying in the social commerce context. [Dissertation (University of Nottingham only)]

Liang, Yingjun (2022) A study of the factors influencing advertising avoidance in the context of Chinese social media. [Dissertation (University of Nottingham only)]

2020

Evert, Malin (2020) Sexualized Performance Athletes: An exploratory ZMET study of female athletes’ perceptions. [Dissertation (University of Nottingham only)]

Gunadi, Renji (2020) The Effect of Satisfaction, Customer Loyalty and its Dimension (Cognitive Loyalty, Affective Loyalty and Behavioural Loyalty), Waiting Time, Self-Service Technology Experience, Customer Involvement Level and Trust on Repurchase Intention in Online Food Delivery Service. [Dissertation (University of Nottingham only)]

Yip, Kwan Fu (2020) Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts. [Dissertation (University of Nottingham only)]

2017

GU, ANQI (2017) The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7. [Dissertation (University of Nottingham only)]

Gong, Yu-Qing (2017) An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7. [Dissertation (University of Nottingham only)]

HUNG, TZECHI (2017) How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study. [Dissertation (University of Nottingham only)]

Kasidi, Irfan Handaru (2017) Constructing a Marketing Communication Plan for a Start-up Cloud-Based Manufacturing (CBM) Firm: The Case Study of Co-Fabrico. [Dissertation (University of Nottingham only)]

Kumbhat, Priyanka (2017) Sexual Appeals as marketing tool and its influence on consumers. [Dissertation (University of Nottingham only)]

Wright, Chloe (2017) A Thesis using Content Analysis to Examine the Relationship between Advertising Values and Beauty Types in Boots No.7 Print Advertisements. [Dissertation (University of Nottingham only)]

Zhang, Yu-Han (2017) An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen. [Dissertation (University of Nottingham only)]

Zheng, Xi (2017) Exploring Individuals’ Perception and Attitude of Sexual Appeals around Advertising in China. [Dissertation (University of Nottingham only)]

2016

Avery, A.B.S (2016) Devising a Pricing Strategy for a Cloud-Based Manufacturing Start-Up: A Case Study of Co-Fabrico. [Dissertation (University of Nottingham only)]

Katterfeld, Eva-Maria (2016) Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking. [Dissertation (University of Nottingham only)]

Tseng, YI-WEI (2016) Defining Fast Fashion and Exploring Consumer Generated Metaphors around Fast Fashion. A ZMET Study. [Dissertation (University of Nottingham only)]

ZHOU, JING (2016) Cultural differentiated time perception in consumption experience. [Dissertation (University of Nottingham only)]

2015

Ho, J (2015) Millennial generation preferences in food and the effects on willingness to pay. [Dissertation (University of Nottingham only)]

LI, Yingnan (2015) How does customer co-creation affect firm’s brand image and customer’s willingness to pay a price premium? [Dissertation (University of Nottingham only)]

YAO, LIYUE (2015) What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands? [Dissertation (University of Nottingham only)]

ZHANG, SIQIN (2015) Self-gift Giving Consumer Behaviour in Chinese Content. [Dissertation (University of Nottingham only)]

2014

Gleason, Emily (2014) Sex In Advertising: An Exploratory Study Of The Heterosexual Perception. [Dissertation (University of Nottingham only)] (Unpublished)

Kaur, Rajbir (2014) Effectiveness of celebrity endorsement in India. [Dissertation (University of Nottingham only)] (Unpublished)

WEN, YEN-HSUAN (2014) An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour. [Dissertation (University of Nottingham only)] (Unpublished)