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A

Amaragiri, Anneli (2018) Understanding the impact of influencers on social media upon consumer purchasing decisions. [Dissertation (University of Nottingham only)]

Amin, Nikisha (2015) To what extent is social media marketing localised in an increasingly globalised world? An exploratory study with comparative focus on the creative marketing strategy of Adidas in the United States and the United Kingdom. [Dissertation (University of Nottingham only)]

B

Bhansali, Chetan (2017) Main Factors Affecting Decision Making Preferences of Online Versus Traditional Retail in Apparel Industry in India. [Dissertation (University of Nottingham only)]

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Chandna, Shridhar (2015) MOTIVATION OF INDIAN CONSUMERS TO CHOOSE INTERNATIONAL LUXURY BRANDS. [Dissertation (University of Nottingham only)]

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Gkortsila, Marianna (2015) Is language essential? Exploring the role of language on deciding whether to localise or standardise an international advertising campaign. [Dissertation (University of Nottingham only)]

Gunasegaran, Arvinth (2014) The Impact of a Company’s Environmental Image on Consumer Purchasing Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

I

Iftikhar, Maha (2014) Social Media Profiles:Extended Self, Ideal Self, Amended Self or a True Reflection of Consumer Personality. [Dissertation (University of Nottingham only)] (Unpublished)

K

Kwan, Shuk Man (2014) Motivation of Chinese consumers toward Western luxury clothing products. [Dissertation (University of Nottingham only)] (Unpublished)

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LI, ZHU (2014) Choice Criteria of Cosmetics among Chinese Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

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Udomsinroj, Kayvalee (2013) Decision-Making Process of Thai Students In Choosing the UK Higher Education Institutions. [Dissertation (University of Nottingham only)] (Unpublished)

Y

Ye, Zi-Xia (2018) FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment. [Dissertation (University of Nottingham only)]

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Zafar, Siham (2013) Comparing the use of Social Media for Brand and Consumer Engagement at a Local FMCG and a Multinational Corporation in Pakistan. [Dissertation (University of Nottingham only)] (Unpublished)

Zhao, Zichen (2013) An Examination of the Effects of Electronic Word of Mouth on Consumers’ Purchase Decision: Through the Lens of Experience Good and Search Good. [Dissertation (University of Nottingham only)] (Unpublished)