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2010

Arora, Aditi (2010) HOW DOES CONSUMERS’ KNOWLEDGE ABOUT PERSUASION TACTICS USED IN ADVERTISING INFLUENCE THEIR RESPONSES: THE INDIAN CONTEXT. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Gupta, Gauri (2009) Understanding the differentiating impacts of the communication strategies of a high involvement service (investment advisory services) and a high involvement product (precious jewellery) on customer satisfaction and loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

Jephson, Adam (2009) 'Is a Market Orientation necessary for a Small Firm with Limited Competion? [Dissertation (University of Nottingham only)] (Unpublished)

Khalid, Sana (2009) The Effect of Branding on Customer Loyalty - A Case Study on the Leading Brand (Mobilink) and its comparison with the Follower Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Sridharan, Niranjan (2009) Product Evaluation, Strategy & Marketing at Negotiation Power. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Aphale, Apoorv (2008) CRM Systems and their effects on Business Performance. [Dissertation (University of Nottingham only)] (Unpublished)

Chaiwongkachon, Boontida (2008) Understanding Online Word of Mouth Phenomenon Amongst Teenagers in Thailand. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, Chenxiao (2008) Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and Tie-strength on Word-of-Mouth Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Dodhia, Shreya (2008) The Effects of Word Of Mouth on Movies & Its Impact on the Audience's Choice. [Dissertation (University of Nottingham only)] (Unpublished)

Hao, Jie (2008) The Impact of Word of Mouth on Motion Picture Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Kasat, Arpit (2008) Understanding Buyer Sypplier Relationship in The Kids Wear Industry in India-Examining The Role of Various Constructs. [Dissertation (University of Nottingham only)] (Unpublished)

Shah, Naitik (2008) Antecendents and Consequences of Trust in Diamond Industry. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Gavronski, Maarja (2007) Word-of-Mouth in the Context of Internet Mediated Services: the case of Skype. [Dissertation (University of Nottingham only)] (Unpublished)

Lam, Joyce (2007) THE ADOPTION OF CUSTOMER RELATIONSHIP MANAGEMENT IN THE SINGAPORE PHARMACEUTICAL INDUSTRY:FROM THE PERSPECTIVE OF RELATIONAL INFORMATION PROCESSES. [Dissertation (University of Nottingham only)] (Unpublished)

Valecha, Deepesh (2007) E-Commerce A Strategic Tool for Indian Readymade Garment Exporters To Leverage Their Positions in International Markets. [Dissertation (University of Nottingham only)] (Unpublished)

Xiao, Liping (2007) Customers' Attitude Towards Chinese Medicine in UK Market. [Dissertation (University of Nottingham only)] (Unpublished)

guo, lerui (2007) The influence of website characteristics on online consumer loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Adeniran, Adetunji Adetola (2006) FORMING, MAINTAINING AND ENDING RELATIONSHIPS IN FINANCIAL SERVICES SECTOR: A CASE STUDY OF A NIGERIAN STOCKBROKING FIRM. [Dissertation (University of Nottingham only)] (Unpublished)

Bajaj, Smriti (2006) Consumer Perceptions of Global and Local Brands in the India Retail Sector. [Dissertation (University of Nottingham only)] (Unpublished)

Hoak, Katherine (2006) Word-of-Mouth Marketing in the Music Industry: Are Record Labels Communicating Effectively With Their Target Market? [Dissertation (University of Nottingham only)] (Unpublished)

Leung, Man Huen Jenny (2006) Service Quality and Behavioral Intentions: A Study of Hong Kong Mobile Services Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Luo, Xueling (2006) Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion. [Dissertation (University of Nottingham only)] (Unpublished)

Tan, Fonn Hwee Beng (2006) Sustaining Competitiveness in a Commodity Market. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Ting (2006) The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Ting (2006) The Impact of the Internet Adoption on the Information Search for High and Low Involvement Products: An Empirical Study Based in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Yeong, Woon Chin (2006) Cultural effect on online shopping trust. [Dissertation (University of Nottingham only)] (Unpublished)

Zebeib, Mayan (2006) The Effect of Perceived Justice on Customer Complaint Behavior. [Dissertation (University of Nottingham only)] (Unpublished)

2005

May, Chia-Yun (2005) Retaining committed customers for a consumer bank: A study across search-experience-credence products. [Dissertation (University of Nottingham only)] (Unpublished)

Okojie, Stella efe (2005) CUSTOMER SATISFACTION WITH ONLINE BANKING. [Dissertation (University of Nottingham only)] (Unpublished)

Verma, Vishal (2005) A Research on Consumer Behaviour in the Industrial Valve market and Entry Strategy for Advanced Valve Technologies. [Dissertation (University of Nottingham only)] (Unpublished)