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2012

Chen, Mobing (2012) Brand Management in the Business-to-Business (B2B) Context. [Dissertation (University of Nottingham only)] (Unpublished)

Choi, Kyung Yun (2012) Class comparison of middle class attributes in China and South Korea. [Dissertation (University of Nottingham only)] (Unpublished)

Crowe, James (2012) Assessing the Potential for Social Media Activity on the Business-to-Business Service Industry in the United Kingdom: A Research Project for RWB Chartered Accountants, Nottingham. [Dissertation (University of Nottingham only)] (Unpublished)

Liang, Meng (2012) Acquiring and Retaining customers in a UK small IT Company: a case study of Company SG. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Kim Man (2012) Identify the consumption patterns of the second generation Chinese middle class. Does culture influence their consumption habits? [Dissertation (University of Nottingham only)] (Unpublished)

Vaghani, Rahi (2012) Consumer behaviour in online shopping - An empirical study on consumer online shopping behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, Fengjiao (2012) Emerging Middle Class in China and Its Unique Culture and Value System. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Bansal, Bharat (2010) Investigation of Marketing Strategies of Small and Medium Scale Enterprises (SMEs) in India: Case of Auto Part Firms in Punjab (India). [Dissertation (University of Nottingham only)] (Unpublished)

Boban, Nitin (2010) Business Models for Start up Business. [Dissertation (University of Nottingham only)] (Unpublished)

Boban, Nitin, Sharma, Sourabh and Dharmapuri, Zatin (2010) New Venture Creation: Business Plan: Gamingdom-The gaming kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Mingjie (2010) Why Chinese Consumers Prefer Housing Ownership to Renting Before Marriage: An investigation of Chinese young consumers' rent-versus-buy housing decisions. [Dissertation (University of Nottingham only)] (Unpublished)

Mack, Stuart M A (2010) The Inter-Divisional Communications Framework Applied to a Case Study of Inward Foreign Direct Investment Promotion in Jiaxing, China. [Dissertation (University of Nottingham only)] (Unpublished)

Sharma, Sourabh (2010) New Ventures: Marketing Challenges and need for Entrepreneurial Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Su, Shan (2010) An Empirical Investigation into the Housing Price Mechanism: The Case of China. [Dissertation (University of Nottingham only)] (Unpublished)

ZHANG, Qiuyi (2010) China’s Wonderland: An Analysis on Chinese Theme Parks’ Cultural Plight. [Dissertation (University of Nottingham only)] (Unpublished)

Zheng, Ying (2010) Relationship Marketing and Guanxi: A Case of Melody Shanghai Women’s Basketball Club. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Garner, Philip M (2009) Regulating Switching Barriers in UK Retail Banking: the Student and Recent Graduate Market. [Dissertation (University of Nottingham only)] (Unpublished)

Long, Yin (2009) The Study of Motivation of Young Chinese Consumers toward Foreign Products. [Dissertation (University of Nottingham only)] (Unpublished)

Muress, Stuart (2009) Understanding the influence of culture on the relationship between rewards and organizational commitment in Chinese business: A study of China Airline Co. [Dissertation (University of Nottingham only)] (Unpublished)

Narula, Divya (2009) Impact of Brand Placements in Bollywood Movies – Researching The Youth. [Dissertation (University of Nottingham only)] (Unpublished)

Webb, Luke PC (2009) An Investigation of Internet Users’ Attitudes to Targeted Internet Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Agarwal, Nidhi (2008) A study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Yi-Chieh (2008) The Influence of Family Communication Patterns on Adolescents' Decision-Making Process. [Dissertation (University of Nottingham only)] (Unpublished)

Cooley, Victoria Laura (2008) An Analysis of International Student Recruitment for UK Business Schools: A Chinese and Indian Cultural Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Desai, Tanvi (2008) Children's influence on family purchase decision in India. [Dissertation (University of Nottingham only)] (Unpublished)

He, Shushi (2008) Chinese Adolescents' Influence on Family Decision Making. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Xiaosheng (2008) Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Khasyanova, Adelya (2007) Rise of the Middle Class in China. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Christofidou, Egli-Stella (2006) Cypriot Women's Role Portrayal Preferences in Advertisements. [Dissertation (University of Nottingham only)] (Unpublished)

Kong, Wenzhou (2006) An Investigation Into Operating Strategy of Panasonic and LG Electronic in Chinas Air Conditioning Market. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Kyung Ho (2006) A QUALITATIVE INVESTIGATION INTO MAJOR DETERMINANTS OF MARKET SELECTION BY A MULTINATIONAL INSURANCE COMPANY. [Dissertation (University of Nottingham only)] (Unpublished)

Lu, Xi (2006) Chinese Urban Young Women's Preferences And Perceptions Toward International Cosmetic Magazine Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Theywin, Katirat (2006) What are Thai SME companies motivations for export and how they have chosen their international market which consequently influences on their performance? [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Lifu (2006) THE BRANDING OF ETHICS: A Multidisciplinary Investigation into the Ethical Branding Phenomenon in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

2005

Wissett, John Spencer (2005) Branding & Organizational Performance. [Dissertation (University of Nottingham only)] (Unpublished)

2004

Asaithambi, Govinda (2004) Measuring depth of relationships using subconstructs of trust and commitment: an empirical study in retail banking. [Dissertation (University of Nottingham only)] (Unpublished)

Loke, Carol Yih Chiew (2004) A Study on Best Practice for Account Relationship Managers in Corporate and Commercial Banking. [Dissertation (University of Nottingham only)] (Unpublished)

Ly, Ngan Thuy (2004) Brand Loyalty from a Consumer-Brand Relationship Perspective: An Empirical Study in the Vietnam Shampoo Market. [Dissertation (University of Nottingham only)] (Unpublished)

2003

Li, Xiao Nan (2003) CRM in the Consumer Space : A Chinese Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Han Yuan (2003) Online Communities and Relationship Marketing : Concept and Empirical Investigation. [Dissertation (University of Nottingham only)] (Unpublished)

Wong, Whye Keong (2003) An Industry Analysis: The Impact of Information Technology on Commercial Banking Business in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)