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2022

Swift, Olivia (2022) The Exploration of Television Advertising of Infant Formula Milk and How This Impacts on Women’s Feeding Choices. [Dissertation (University of Nottingham only)]

2020

Michael, Artemis (2020) Male bodies, objectification and masculinities: A case study on Cyprus. [Dissertation (University of Nottingham only)]

Wang, JW (2020) A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands. [Dissertation (University of Nottingham only)]

2019

Li, Jia-Ying (2019) The Impact of Celebrity Endorsements Used in Television Advertisements on Children’s Pester Power in China. [Dissertation (University of Nottingham only)]

Ma, Chaoyi (2019) An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers. [Dissertation (University of Nottingham only)]

2017

Budiyono, Rochmad (2017) An Exploratory Study Research of Brand Orientation in the Public Sector: The Case of Financial and Development Supervisory Agency (FDSA). [Dissertation (University of Nottingham only)]

CUI, YING (2017) Comparison of the Chinese Audience Attitude to Integrated Product Placement and Non-Integrated Product Placement. [Dissertation (University of Nottingham only)]

DONG, Junming (2017) Symbolic Self-Gifts: Exploring the Role of Self-Gift Behaviour during the Period of Liminal Transition. [Dissertation (University of Nottingham only)]

Pasuhirunnikorn, Nantanut (2017) Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand. [Dissertation (University of Nottingham only)]

Pham, Dang Hong Ngoc (2017) Information adoption of skincare and makeup product reviews on social media platforms in Vietnam. [Dissertation (University of Nottingham only)]

2016

Bass, Chloe (2016) An exploration of the way consumers use digital media of luxury fashion brands to create value: A case study analysis of Burberry. [Dissertation (University of Nottingham only)]

Denison, Holly (2016) A Content Analysis of Number Seven Advertisements from the 1970’s: The Interplay Between Beauty Advertising, Western Beauty Ideals, and Values. [Dissertation (University of Nottingham only)]

Karanapakorn, Varisara (2016) Identity construction through online luxury consumption among young consumers. [Dissertation (University of Nottingham only)]

2015

Cui, Jingyue (2015) An investigation of young Chinese consumers’ purchasing motivations toward luxury products. [Dissertation (University of Nottingham only)]

LAMBERT, Claire (2015) An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. [Dissertation (University of Nottingham only)]

LAMBERT, Claire (2015) An exploratory study of the online engagement with the Generation Y and its management on Facebook by the luxury wine brands of the Rhône Valley. [Dissertation (University of Nottingham only)]

Rodriguez Valdez, Adriana (2015) Luxury Consumption: Staging Experiences & Creating Value for Millennials using a Customer-Dominant Logic. [Dissertation (University of Nottingham only)]

2013

Chen, Lan (2013) Source credibility: A study of eWOM on social media and Chinese students’ travel choices. [Dissertation (University of Nottingham only)] (Unpublished)

TANG, JING (2013) An Investigation of Consumption and Identity of Students in Beijing in the Luxury Goods Marketplace, Comparing with that of Chinese Students in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

Viriyopas, Khanitha (2013) Cross-age comparison of meanings and motives toward luxury consumption among Thai baby boomer and generation Y consumers. [Dissertation (University of Nottingham only)] (Unpublished)

2012

Dewan, Rashi (2012) Why buy the real deal? An investigation into the motivation of young Indian middle class women to purchase authentic luxury bags over counterfeit ones. [Dissertation (University of Nottingham only)] (Unpublished)

HASSAN, Ali Murtaza (2012) "HOW TO MARKET THE PRESSAC BRAND TO EXISTING AND POTENTIAL CUSTOMERS". [Dissertation (University of Nottingham only)] (Unpublished)

Nguyen, Phuong (2012) The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them. [Dissertation (University of Nottingham only)] (Unpublished)

TRAN, HANH UYEN DAM (2012) BRAND EXPERIENCE FOR LUXURY CARS: A CASE STUDY OF VIETNAMESE CONSUMERS. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, Xiaofang (2012) Consumer Motives and Values: An Exploratory Study of Chinese Middle Classes' Luxury Products Consumption. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Agarwal, Manil (2011) Sustainable Luxury: Understanding Motivations for Consumer Purchase Decisions and Strategies to associate Brand Image with Sustainability. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, PAi-Yuan (2011) The Influences of Online Brand Communities, Social Media and Member Relationship on Purchase Intention for Luxury Goods: Focus on Taiwan Market. [Dissertation (University of Nottingham only)] (Unpublished)

Gan, Lu (2011) Attitude of Young Adults towards New Luxury Brand Positioning in Chinese Coffee Market. [Dissertation (University of Nottingham only)] (Unpublished)

Khachontantiphop, Phalida (2011) Examine the Role of Brand Experience in Value Co-creation. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Drew, F. H. (2010) Can a Luxury Grocery Retailer Internationalise Without Diluting Its Brand Values? Fortnum & Mason and The Japanese Venture. [Dissertation (University of Nottingham only)] (Unpublished)

Fu, Xiaofeng (2010) an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products. [Dissertation (University of Nottingham only)] (Unpublished)

Hay, Justine (2010) Critical Analysis of e-retailing and the use of the virtual environment by luxury fashion brands. [Dissertation (University of Nottingham only)] (Unpublished)

Iem, Marina (2010) The role of celebrities as an aspirational reference group in the online environment for consumers of the Generation Y. [Dissertation (University of Nottingham only)] (Unpublished)

LI, Yiru (2010) The influence of public relations on luxury brand marketing through female fashion magazines. [Dissertation (University of Nottingham only)] (Unpublished)

Lockwood, Joseph Benjamin (2010) Co-creating VAlue through Business to Business Experiences. [Dissertation (University of Nottingham only)] (Unpublished)

SHEN, CHIA-YU (2010) Where We Live and Where We Leave: An Exploratory Study about Online Community Participation and Consumption Cycle in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

Sinai Audhy, Shruti Raghuvir (2010) The Effectiveness of In-Game Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

2009

LI, GUANLIN (2009) An Analysis of External Influence Factors of High-emission Passenger Car Consumption in China. [Dissertation (University of Nottingham only)] (Unpublished)

Pang, Hon-Wai / HWP (2009) The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment. [Dissertation (University of Nottingham only)] (Unpublished)

Soni, Saloni (2009) India's Lust for 'Luxe' : A study of consumer perceptions. [Dissertation (University of Nottingham only)] (Unpublished)

Tsai, Chih-CHien (2009) A Study of Online Information Search and Experience Goods from Travel and Tourism Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Budhia, Aditi (2008) The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth. [Dissertation (University of Nottingham only)] (Unpublished)

Indorewalla, Anahita K. (2008) A STUDY OF LUXURY GOODS MARKET IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Pominova, Natalia (2008) What Drives Conspicuous Consumption of the Modern-Day Consumers? A Study of Russian Luxury Car Owners. [Dissertation (University of Nottingham only)] (Unpublished)

Soni, Kanika (2008) Examining the Role of Religious Product Consumption: Marketing to the Indian Ethnic Population of UK. [Dissertation (University of Nottingham only)] (Unpublished)

Soni, Kanika (2008) Examining the Role of Religious Product Consumption:Marketing to the Indian Ethnic Population of UK. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Chhuon, Celine (2007) Creating and Sustaining customer value for UK luxury brands. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Badr, Chafic (2006) Customer Confusion in the UK Financial Services: The Case of Savings and Investments. [Dissertation (University of Nottingham only)] (Unpublished)

Goupilleau, Virginie (2006) The Impact of Direct Environment on Children Socialization as Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

McCracken, Iain Nicolas (2006) Strategic Positioning of an East Midlands Graduate Recruitment Service for Sustainable Competitive Advantage. [Dissertation (University of Nottingham only)] (Unpublished)

Neigenfind, Simone (2006) Consumer Confusion in the German DSL Market. [Dissertation (University of Nottingham only)] (Unpublished)

Smestad, Bente (2006) Consumers' disposition of meaningful possessions through storage. [Dissertation (University of Nottingham only)] (Unpublished)

Veeravanitkul, Salinthip (2006) "Burning Money", Exploring the Annual Qing Ming Celebration among the Thai-Chinese and their consumption meanings. [Dissertation (University of Nottingham only)] (Unpublished)

Xun, Jiyao (2006) Decision Making Behaviour on the Choice of UK Business School: A Chinese Cultural Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

2005

Burakov, Vladimir (2005) Differentiation of service offerings to corporate clients: theory and implications for a medium-sized Belarusian bank. [Dissertation (University of Nottingham only)] (Unpublished)