Akhtar, Fareeha (2020) ‘Alexa, I want the truth’: An Exploratory Investigation into the Privacy Concerns of Virtual Assistant AI Technology. [Dissertation (University of Nottingham only)]
Chutrakul, Varin (2020) ‘In Response to Online Customer Compliments’: The Effects of Webcare Towards Positive eWOM on Observing Consumers’ Pre-purchase Decision- making. [Dissertation (University of Nottingham only)]
Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)]
Lazarou, Katerina (2019) The Effects of Personality Traits and Processing Fluency on Visual Social Media Content. [Dissertation (University of Nottingham only)]
Theuring, Jonathan (2019) Examining Brand-Related User-Generated Content on Twitter: Machine Learning Approaches to Topic Analysis and the Investigation of Social Motivations. [Dissertation (University of Nottingham only)]
Zeng, Ziyan (2018) What motivates people to purchase virtual items via gacha mechanics of video games? A case study of Chinese game players. [Dissertation (University of Nottingham only)]
