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2019

Mazlan, Nadia (2019) Examining the sentiments of online consumer reviews and managerial responses of hotels using a dyadic data analytics approach. [Dissertation (University of Nottingham only)]

2018

Chan, Chia Yung (2018) Sentiment analysis of Malaysian public health policy. [Dissertation (University of Nottingham only)]

Elshazly, Ahmed Elsaid Abdelhalim Eliwa (2018) Business of love: exploring motivations to use and sentiments towards online dating using big data analytics. [Dissertation (University of Nottingham only)]

Kiew, David Chai Nguan (2018) First look: understanding vaccination sentiments and intent using big data analytics for public health management. [Dissertation (University of Nottingham only)]

Oliver Moltgen, Erik (2018) Lyrical business plan. [Dissertation (University of Nottingham only)]

Tan, Soon Shuen (2018) Consumer market segmentation for physiotherapy service in Malaysia using qualitative approach. [Dissertation (University of Nottingham only)]

Tan, Su-lyn (2018) Disrupting the tobacco industry: exploring the motivations of E-Cigarette usage, using big data analytics. [Dissertation (University of Nottingham only)]

Withanage, Madusha Sandamali (2018) Sentiment analysis of hotel reviews in Malaysia. [Dissertation (University of Nottingham only)]

2017

Lau, Chuan Yee (2017) Examining the antecedents of consumer conspicuous online buying behaviours for fine jewellery goods in Malaysia. [Dissertation (University of Nottingham only)]

Mohd Ishak, Ahmad Nazmi (2017) The influence of customer engagement through social media on the purchase intention. [Dissertation (University of Nottingham only)]

Muritala, Babajide AbuBakr (2017) Sentiment analysis of restaurant reviews in Malaysia. [Dissertation (University of Nottingham only)]

2013

Ch'ng, Wei Wei (2013) An Examination on Successful Mobile Advertising Factors in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Karim, Muhammad Ahsan (2011) The relationship between Brand Identity Planning model and Brand Equity model of local denim brands in Pakistan. [Dissertation (University of Nottingham only)] (Unpublished)

Onyemeh, Ngozi Celestina (2011) Examining the Impact of Trust on Social Media Networks (A study on people living in Malaysia). [Dissertation (University of Nottingham only)] (Unpublished)

Qian, Xiaojie (2011) The Impact of Social Media on Brand Equity : A Quantitative Study. [Dissertation (University of Nottingham only)] (Unpublished)

Zhao, XiaoQian (2011) An Examination of the Critical Factors of Store Brand Purchase Intentions. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Beisembayev, Olzhas (2010) Examining Trust in Social Network Sites. [Dissertation (University of Nottingham only)] (Unpublished)

Kiribayeva, Alla (2010) Antecedents of Trust in Customer Relations and Its Impact on Satisfaction in the Context of Islamic Banking". [Dissertation (University of Nottingham only)] (Unpublished)

Larchuzhenkova, Nadezhdathe (2010) The Impact Of Social Media On Banks In Russia Phenomenological Study. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Yeh Weng (2010) Examining The Effects Of Consumer E-Service Quality And E-Satisfaction On Consumer Behavioural Intention In Malaysia: A Case Study On Online Shopping. [Dissertation (University of Nottingham only)] (Unpublished)

Leong, Yuen Yee (2010) Pet Store Loyalty in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Ong, Poh Choo (2010) Examining the Approaches of Customer Segmentation in a Cosmetic Company: A Case Study on L'oreal Malaysia SDN BHD. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, You Li (2010) The Impact of Celebrity Endorsement on Consumers' Behavioral Intention. [Dissertation (University of Nottingham only)] (Unpublished)

Yee, Zi Cong (2010) An Analysis of the Antecedents of Positive Word-of-Mouth Communications with Regards to a Product or Service. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Foo, Yong Sin (2007) Examine the Effectiveness of Marketing Strategies in Improving Credit Card Adoption: An Empirical Study in Klang Valley. [Dissertation (University of Nottingham only)] (Unpublished)

Hong, Amelia Woon Ai (2007) Measuring the Impact of Brand Equity on Company Performance: A Study on the Mobile Phone Brands in The Klang Valley, Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Sharjeel, Syed Muhammad (2007) Consumer Perception towards Brand Slogans:An investigative study towards Consumer Perception in the Malaysian Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Chin, Leng See (2006) Can Tobacco Companies be Socially Responsible? A Comparative Analysis of the Perceptions of Students from Institutions of Higher Learning in Malaysia and United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Harminder Singh, Amritpall Singh (2006) Perceived Impact of Outsourcing within Small Medium Industry in Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, Chin Teong (2006) A Study on Customer Preservation and Constancy in the Malaysia Mid-Market Hotel Segment. [Dissertation (University of Nottingham only)] (Unpublished)