• Login
• Admin

A

Ahmed, Syeda Arisha (2020) Introducing Warning labels as an Informative Intervention in the Consumption of Sugar Sweetened Beverages (SSBs): A Study of Young Adults in Urban Pakistan. [Dissertation (University of Nottingham only)]

Armitage, Tressa (2018) An Investigation into the Use of Attainable Role Models as a Marketing Tool for Motivating Females to Increase Physical Activity. [Dissertation (University of Nottingham only)]

B

BADLEY, Harriet (2020) Barriers and Solutions to the Adoption of Digital Therapeutics from the Perspectives of Stakeholders. [Dissertation (University of Nottingham only)]

Bailey, James A (2009) The Attempts of Pro-Social Communication Agents in Communicating and Shaping Environmental Behaviour via the Internet. [Dissertation (University of Nottingham only)] (Unpublished)

Balachandran, Rahul (2008) Role of Healthcare Professionals in Influencing Consumer/Patient Behaviour towards Medication Compliance. [Dissertation (University of Nottingham only)] (Unpublished)

C

CHEN, YUN-PING (2011) The Effect of Fit and Company’s Motivation on Consumers’ Evaluation of Cause Related Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Canton-Lamousse, Clara (2020) ‘On the Rag’: Consumer behaviours towards menstrual products, and attitudes towards reusable menstrual products. [Dissertation (University of Nottingham only)]

Cao, Ran (2013) Investigating the Effectiveness of Customer Participation Behaviours: Evidence from Credence Goods. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Chih-Yun (2005) THE INTERNAL AND EXTERNAL PERCEPTION GAPS OF A CORPORATE BRAND IN THE MEDIA INDUSTRY: A CASE OF A RADIO STATION IN TAIWAN. [Dissertation (University of Nottingham only)] (Unpublished)

Chang, Ting Hui (2009) The significance of food blogs in influencing consumers' dining habits in the consumer-centric era. [Dissertation (University of Nottingham only)] (Unpublished)

Chiu, Szu-Wei (2016) Social Media Engagement: the Role of Social Media Content and Customer Motivations for Using Non-profit Organisations' Social Media Sites. [Dissertation (University of Nottingham only)]

Chu, Ya-Ling (2011) The Influence of e-WOM on Consumer Behaviour in the Context of Cosmetic Weblogs. [Dissertation (University of Nottingham only)] (Unpublished)

Cui, Yuanshu (2014) A study of social media’s effectiveness influencing consumer behavior in China: Generation Y’s purchasing behavior on cosmetic goods. [Dissertation (University of Nottingham only)] (Unpublished)

F

Feng, Ruilan (2008) HOW LIFE TRANSITION HAS AFFECTED THE CONSUMER BEHAVIOUR OF CHINESE INTERNATIONAL STUDENTS IN THE UK: AN GENERAL PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

G

Gao, Mingyang (2013) Mind the "Attitude-behaviour Gap" in the Ethical and Sustainable Decision Making: An Application of Neutralization Theory. [Dissertation (University of Nottingham only)] (Unpublished)

H

HUANG, YUN-TING (2016) An Investigation on the Influence of Brand-related Apps on Brand Engagement of Green Brand and Following Behaviours. [Dissertation (University of Nottingham only)]

Haefke, Juliane (2012) Green Branding and its Effects on Consumer Attitudes An Empirical Study using the Example of Sustainable Coffee. [Dissertation (University of Nottingham only)] (Unpublished)

Han, Ching-Cheng (2008) Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in Cosmetics Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Hoang, Hong (2008) Content Analysis Customer Education on Websites of Leading Financial Companies. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Fuzhi (2008) Donors' Beliefs about Persuasion Episodes in Chariy Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

J

JACQUE, Laura (2014) Brand Community Building in Peer-to-Peer sharing – The case of Blablacar. [Dissertation (University of Nottingham only)] (Unpublished)

Jhaveri, Gautam Sandeep (2012) How is the consumer’s behavior influenced by their perceived ethical, environmental and social factors in luxury jewellery industry in India? [Dissertation (University of Nottingham only)] (Unpublished)

Jhaveri, Sagar (2007) CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

K

Konstantaki, Violetta (2007) Consumer's Negative emotions, Financial Decisions, Financial Advice. [Dissertation (University of Nottingham only)] (Unpublished)

Kothari, Samta (2008) TECHNOLOGY ADOPTION BY ELDERS IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Koukidis, Nikolaos (2007) Brand Preferences, Social Influences and the Stated Needs of the Adolescent Shopper: An Insider's Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Kuffer, Ariane / AK (2009) What should a ‘gold standard’ balanced communications and engagement scorecard look like for the Nottingham University Hospitals? [Dissertation (University of Nottingham only)] (Unpublished)

L

Lao, Ka Man (2012) The emergence of Smartphones: An exploratory study of consumer attitude and intention to redeem mobile coupons. [Dissertation (University of Nottingham only)] (Unpublished)

Le Beller, Marion (2011) The opportunity of company’s input through social networks sites: Corporate social responsibility communication’s impacts on stakeholders. Case study of Nestlé and The Body Shop. [Dissertation (University of Nottingham only)] (Unpublished)

Lee, GimTee (2006) BUSINESS PROPOSAL 24 HOURS CHILDCARE & DEVELOPMENT CENTRE. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Yen-Chun (2014) The Effect of Advertainment toward The Affective Motivations of Online Customer Brand Engagement. [Dissertation (University of Nottingham only)] (Unpublished)

Livermore, Rebecca S (2009) How does consumers' knowledge about the persuasion tactics used in advertising (e.g. fear appeals) influence their psychological and behavioural responses? [Dissertation (University of Nottingham only)] (Unpublished)

Lo, Po-Wen (2009) Users’ intentions towards perceived risks on Internet SNS -base on Facebook and Wretch. [Dissertation (University of Nottingham only)] (Unpublished)

M

M'hamdi, Hasnae (2012) Consumer Information Search for Credence Goods and the Use of Consumer Generated Content. [Dissertation (University of Nottingham only)] (Unpublished)

Martin, Joshua (2020) Understanding leftover consumption through cognitive dissonance theory. [Dissertation (University of Nottingham only)]

Mazgaj, Laura (2013) "Fantasies, feelings and fun" or something more? An interpretative study of the role of extraordinary consumer experience on consumers' attitudes and behaviours. [Dissertation (University of Nottingham only)] (Unpublished)

Muppala Venkata, Kalyan Kumar (2011) Analysing the quality of service and designing the appropriate marketing mix for Nottingham Counselling Service’s (NCS) offering to the GP Market. [Dissertation (University of Nottingham only)] (Unpublished)

N

Nejjar, Ichraq (2012) How Does the Agent’s Perceived Intentions Change Consumers Response to the Humorous (Disparagement Humor) Advertisement in Morocco? [Dissertation (University of Nottingham only)] (Unpublished)

Ng, Man Wai (2007) Consumer Confusion in the UK Skin Care Market. [Dissertation (University of Nottingham only)] (Unpublished)

P

Peel, Chris (2011) Investigating Methods to Encourage Environmental Behaviour from Employees. [Dissertation (University of Nottingham only)] (Unpublished)

Petersen, Mecia (2019) Improving the B2B Professional Legal Service Customer Experience by Leveraging AI and Related Technologies. [Dissertation (University of Nottingham only)]

Pietryka, Elizabeth (2007) The Use of Anti-Neutralisation Statements in Charity Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Piret-Gerard, Julie (2012) Consumers’ barriers towards Bluetooth-enabled advertising. [Dissertation (University of Nottingham only)] (Unpublished)

R

Ridge, Kiera (2008) What are Charities Doing?: A Content Analysis of Charity Print Media. [Dissertation (University of Nottingham only)] (Unpublished)

S

Sajdeh, Dhruv (2013) Brand reputation and consumer behaviour: what is the impact of consumer behaviour on brand reputational crisis? [Dissertation (University of Nottingham only)] (Unpublished)

Saraogi, Ayushya (2011) Analysis of The Factors That Motivate The Consumers To Buy Impulsively. [Dissertation (University of Nottingham only)] (Unpublished)

Shutt, Jennifer (2016) Consumer engagement of The Wildlife Trusts’ experiential campaign 30 Days Wild, and its contribution to organisational objectives. [Dissertation (University of Nottingham only)]

Stassi, Francesco (2020) Exploring Consumer Perceptions of the Negative Effects of Red Meat Consumption on the Environment: A Green Demarketing Opportunity. [Dissertation (University of Nottingham only)]

Stefanini, Camille C (2009) Reasons For and Against Giving Money to Charities: A Focus on the French and UK Markets. [Dissertation (University of Nottingham only)] (Unpublished)

V

Vasic, Andrijana (2007) Symbolic Consumption in Teenagers: Clothing Choices in Serbia. [Dissertation (University of Nottingham only)] (Unpublished)

W

WU, PEI YU (2017) How donor behaviour is influenced by Social Media - Take Taiwan Fund for Children and Families on Facebook as an example. [Dissertation (University of Nottingham only)]

Wang, Yuyao (2007) To identify how service quality and brand image impact on customer satisfaction and customer loyalty in China's mobile phone markets on youth consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Y

Yang, Mengyao (2016) Does Taobao increase the popularity of counterfeit purchasing in China? [Dissertation (University of Nottingham only)]

Yates, Emily (2013) School Choice: An analysis of parental and primary school perspectives on attracting students to All Saints’ School, Mansfield. [Dissertation (University of Nottingham only)] (Unpublished)

Yau, Amy Kar-Yee (2009) BRANDS ARE MY LIFE, IT'S IN MY BLOOD: AN EXPLORATORY STUDY OF BRAND CONSUMPTION ON FACEBOOK FOR THE EXPRESSION OF IDENTITY. [Dissertation (University of Nottingham only)] (Unpublished)

Z

ZHENG, YULAN (2017) Social Media Engagement in Ethical Consumption: the Role of Social Media Content and Customer Attitudes for engaging with Commercial Organisation’s Social Media Sites. [Dissertation (University of Nottingham only)]

Zhang, Shuo (2007) An interview study of Gift-giving in China at New Year. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Yiyi (2009) Study the Consumer Information Search Behavior for Credence Goods: A Case Study of Dietary Supplements. [Dissertation (University of Nottingham only)] (Unpublished)