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Yin, Chenjie (2022) Different types of experiences’ influence on younger consumer satisfaction and loyalty in the process of traditional beverage-selling industry’s development ---based on new-style tea industry in China. [Dissertation (University of Nottingham only)]

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ZHU, JIAQI (2020) The role of influencers on the fashion purchase intention of China Generation Z consumers. [Dissertation (University of Nottingham only)]

Zhang, Danye (2019) The influence of brand image on Chinese consumers’ decision-making process in the smartphone market. [Dissertation (University of Nottingham only)]

Zhang, Jingjing (2022) The impact of social media advertising characteristics on consumers' attitude towards advertising in China. [Dissertation (University of Nottingham only)]