Li, Yinan (2021) How the Chinese E-commerce platform can utilise sustainable marketing techniques to improve brand image and influence consumer behaviour - taking example of purchasing fashion products. [Dissertation (University of Nottingham only)]
Jain, Aditi (2020) CUSTOMER ENGAGEMENT AND BUILDING BRAND LOYALTY ON THE SOCIAL MEDIA-BASED COMMUNITY ON FACEBOOK AND INSTAGRAM IN INDIA. [Dissertation (University of Nottingham only)]
Pursnani, Natasha (2020) “Did I choose the right University?” Examining the Influence of Post-Purchase Cognitive Dissonance on Word-of-Mouth Behaviours among University Students in the UK. [Dissertation (University of Nottingham only)]
Shi, Jiayi (2020) The influence of online opinion leaders on the purchase intention of Chinese university students. [Dissertation (University of Nottingham only)]
Khan, Ghazan Mohammad Shah (2019) The Effectiveness of Customer Reviews in the Tourism Industry. [Dissertation (University of Nottingham only)]
Liang, Yuan (2019) Consumer Engagement in Social media: The Impact of Influencer Marketing on Millennials’ Cosmetic Purchasing Behavior in China. [Dissertation (University of Nottingham only)]
Mourkakou, Vasiliki (2019) What is Driving Businesses to Begin a Rebranding Process and how The New Corporate Brand Identity Can Be Integrated and Established in their Organisational Culture? [Dissertation (University of Nottingham only)]
Vu, Phuong Anh (2019) The factors that influence consumers' willingness to disclose personal information to social networking site providers. A case study of the Vietnamese using Facebook. [Dissertation (University of Nottingham only)]
Zhao, Lisa (2019) What Are the Influences of Entertaining eWOM on Social Media-an Empirical Study on the Use of Brand-related Hashtags on Weibo and Customer Engagement. [Dissertation (University of Nottingham only)]
