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Ahmed, Lamisa (2022) Customer Experience in the Fast-Fashion Industry. [Dissertation (University of Nottingham only)]

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Butterworth, Lewis (2022) How does the 'co-creation of value' affect brand management in terms of brand repositioning, brand restructuring and brand revitalisation for business-to-business organisations? [Dissertation (University of Nottingham only)]

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Zhou, Kaiyao (2019) Exploring online education management perceptions of internal marketing’s impact on service quality co-created value and satisfaction. [Dissertation (University of Nottingham only)]