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2020

Craft, Eleanor (2020) The Effect of the COVID-19 Pandemic on Motivation in Teams: A Quantitative Analysis of Collective Efficacy and Team Cooperation. [Dissertation (University of Nottingham only)]

Zhang, ChenHao (2020) How the internal family factors and external environmental factors influence the innovation capabilities and willingness of family business. [Dissertation (University of Nottingham only)]

2018

Doan, THI THUY DUNG (2018) What makes an ad funny? Is humour effective and what causes humour effects in advertising? [Dissertation (University of Nottingham only)]

2016

Kayani, Junaid (2016) The Use & Effectiveness of Storytelling Advertisements Upon Consumer Emotions. [Dissertation (University of Nottingham only)]

Nguyen, Tuyen (2016) A COMPARISON OF ADVERTISING VALUE AND ADVERTISING CREDIBILITY BETWEEN NATIVE ADVERTSING AND ADVERTORIAL. [Dissertation (University of Nottingham only)]

2015

Ghiya, Krishn/ KG (2015) An experimental study comparing the role played by the ‘pre-experience’ and the ‘post-experience’ phases in respect with ‘perception’ and ‘memory’ to test the practical application of Perception Experience Memory Model of advertising. [Dissertation (University of Nottingham only)]

2014

BaHamburah, Buthaina (2014) Understanding Muslim Consumer Through Ads - Women, Money, and Halal: Semiotic Analysis. [Dissertation (University of Nottingham only)] (Unpublished)

Ljevar, Vanja (2014) To be, or not to be - a punk; Identity construction within Punk subculture. [Dissertation (University of Nottingham only)] (Unpublished)

2013

Charpin, Raphaëlle (2013) Consumers’ Attitudes and Perceptions of Brand Placement: a Discourse Analysis between Marketing and Non-Marketing Students at the Nottingham University. [Dissertation (University of Nottingham only)] (Unpublished)

Gupta, Prachi (2013) Impact of Controversial Advertising on an Individual's Intent to Purchase. [Dissertation (University of Nottingham only)] (Unpublished)

Joyce, Lydia (2013) Product placement on UK television: Is the expenditure worth the outcome? [Dissertation (University of Nottingham only)] (Unpublished)

KOMAL, MISHTY (2013) TRUST IN WORD-OF-MOUTH OF FRIENDS, STRANGERS OR BRAND AMBASSADOR IN PRODUCT PURCHASE DECISIONS: A QUALITATIVE ANANLYSIS OF TRUST ISSUES. [Dissertation (University of Nottingham only)] (Unpublished)

Lu, Qing (2013) The Effects of Internal Marketing on Customer Satisfaction in Chinese Restaurant Industry A Case Study of Haidilao Hot Pot Restaurant. [Dissertation (University of Nottingham only)] (Unpublished)