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Afzal, Zainab (2016) Impact of Celebrity Endorsers from a Country of Animosity on Consumer Attitude when Used in Sponsored Anti Polio Campaigns: A Case of Pakistan. [Dissertation (University of Nottingham only)]

Ameen-Ud-Din, (2016) Intensity of religious cues in Islamic financial products: Exploring the role of Religiosity and Self-reference. [Dissertation (University of Nottingham only)]

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Chin, Shih Yuan (2013) The Antecedents and Outcomes of Brand Love in Malaysian Context. [Dissertation (University of Nottingham only)] (Unpublished)

Chiu, Mei Chee (2014) The Effects of Country of Origin and Country of Service Delivery on Students’ Attitude Towards Foreign University. [Dissertation (University of Nottingham only)] (Unpublished)

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Imran, Hina (2016) The Impact of Crisis Response Strategies on Consumer Attitudes and Perceptions towards Halal Brands. [Dissertation (University of Nottingham only)]

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Kong, Lyn Huei (2015) The Influence of Sports Celebrity Endorsement Towards the Intention to Visit Ecotourism Destination. [Dissertation (University of Nottingham only)]

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Mudassir, Wardah (2015) The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan. [Dissertation (University of Nottingham only)]

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Ng, Pui Fong (2013) The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity. [Dissertation (University of Nottingham only)] (Unpublished)

Nguyen, Le Ngoc Diep (2014) Customer Satisfaction in Online Banking : A Comparative Study of Local and Foreign Commercial Banks in the South of Vietnam, Ho Chi Minh City. [Dissertation (University of Nottingham only)] (Unpublished)

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Shaari, Noor Shakila (2013) Consumer Perception of “Preloved” Luxury Apparels/Accessories in the Malaysian Context. [Dissertation (University of Nottingham only)] (Unpublished)

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Umair, Sana (2013) The Role of Multicultural Marketing on Malay Consumers Perceptions towards Global vs. Local Ethnic Food Brands. [Dissertation (University of Nottingham only)] (Unpublished)

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Yu, Ying Chen (2013) Understanding Customer Satisfaction and Brand Equity in the E-Commerce Setting : An integration of Etail Quality Dimensions, Trust and Perceived Value. [Dissertation (University of Nottingham only)] (Unpublished)

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Zekrgoo, Seyed Masiha (2013) Factors Influencing Consumer’s Choices in FMCG Products: A Case Study of Imported Fruit Juices in Malaysia. [Dissertation (University of Nottingham only)]