Chiu, Yu-Ting (2010) An Investigation of Consumer Participation and Co-Creation Value in Facebook. [Dissertation (University of Nottingham only)] (Unpublished)
Hanlon, Alexandra (2010) Rebranding Liverpool as the European Capital of Culture 2008: Cultural Value or Cultural Vandalism? [Dissertation (University of Nottingham only)] (Unpublished)
Haque, Sadia (2011) An Investigation of Power Effect on Conspicuous and Non-Conspicuous Consumption of Counterfeited Branded Products. [Dissertation (University of Nottingham only)] (Unpublished)
Liu, Shu (2011) An Exploratory Study of the Psychological Antecedents to Purchase Counterfeit Luxury Products. [Dissertation (University of Nottingham only)] (Unpublished)
Liu, Xiaoyu (2011) Assessing and enhancing work performance of sales people in direct selling industry in Chinese market. [Dissertation (University of Nottingham only)] (Unpublished)
Ong, Jean Chii (2010) Malaysian Chinese Consumer Behaviours: Heterogeneity in Ethnicity and Acculturation Influence on Consumer’s Perceived Value in Consumption. [Dissertation (University of Nottingham only)] (Unpublished)
Wang, Yuhua (2011) An Investigation on the Impact of Consumer’s Individual Factors on Purchasing Fashion Items at Internet Vendors amongst Chinese Students in the UK. [Dissertation (University of Nottingham only)] (Unpublished)
Weng, Meilin (2010) Understanding Self-Gift Consumer Behaviour in Negative Contexts in China: The Influences of Chinese interdependent notion of the self on therapeutic SGCB. [Dissertation (University of Nottingham only)] (Unpublished)