Afonso, Veronica Neves (2022) Wellness: A holistic understanding of its pursuit, perceptions and wellbeing motives according to young adults. [Dissertation (University of Nottingham only)]
Ashraf, Awais (2022) Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers. [Dissertation (University of Nottingham only)]
Guo, Fuqiang (2022) Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products. [Dissertation (University of Nottingham only)]
Ma, Emilie (2022) Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens. [Dissertation (University of Nottingham only)]
PU, HUIYUN (2022) The effects of influencer marketing on consumers’ purchase intention on beauty products in China. [Dissertation (University of Nottingham only)]
Yu, Tao (2022) The Impact of Social Media Influencer Attributes on Brand Trust and Sporting goods Purchase Intention and the Role of Gender: An Empirical Research on China. [Dissertation (University of Nottingham only)]
