Browse by Authors
Number of items: 1. Zhou, Aili (2020) The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention. [Dissertation (University of Nottingham only)] |
Browse by Authors
Number of items: 1. Zhou, Aili (2020) The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention. [Dissertation (University of Nottingham only)] |