Browse by Authors
Number of items: 1. Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)] |
Browse by Authors
Number of items: 1. Wu, Zhennan (2020) The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry. [Dissertation (University of Nottingham only)] |
