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Article

Roberts, Deborah L. and Cani, M. and Hughes, M. (2017) Leveraging social network sites for new product launch. Industrial Management & Data Systems . ISSN 0263-5577

Roberts, Deborah L. and Piller, Frank and LĆ¼ttgens, Dirk (2016) Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study. Journal of Product Innovation Management, 33 (S1). pp. 117-135. ISSN 1540-5885

Roberts, Deborah L. and Piller, Frank (2016) Finding the right role for social media in innovation. MIT Sloan Management Review, 57 (3). pp. 41-47. ISSN 1532-9194

Mario, Tucker J. and Roberts, Deborah L. and Candi, Marina and Barczak, Gloria (2016) Customizing your social strategy to the platform. MIT Sloan Management Review, 57 (3). ISSN 1532-9194

This list was generated on Sun Oct 22 17:43:44 2017 UTC.