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Number of items: 5. Candi, Marina, Roberts, Deborah L., Tucker, Marion and Barczak, Gloria (2018) Social strategy as a means to gain knowledge for innovation. British Journal of Management . ISSN 1467-8551 Roberts, Deborah L., Cani, M. and Hughes, M. (2017) Leveraging social network sites for new product launch. Industrial Management & Data Systems, 117 (10). pp. 2400-2416. ISSN 0263-5577 Roberts, Deborah L., Piller, Frank and Lüttgens, Dirk (2016) Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study. Journal of Product Innovation Management, 33 (S1). pp. 117-135. ISSN 1540-5885 Roberts, Deborah L. and Piller, Frank (2016) Finding the right role for social media in innovation. MIT Sloan Management Review, 57 (3). pp. 41-47. ISSN 1532-9194 Mario, Tucker J., Roberts, Deborah L., Candi, Marina and Barczak, Gloria (2016) Customizing your social strategy to the platform. MIT Sloan Management Review, 57 (3). ISSN 1532-9194 |
