ONEMM's business blueprint: pioneering customized luxury jewelry in the modern marketTools Wang, Yuhan (2024) ONEMM's business blueprint: pioneering customized luxury jewelry in the modern market. [Dissertation (University of Nottingham only)]
AbstractONEMM's Business Blueprint is a strategic vision for revolutionizing the luxury jewelry market. Specializing in customized, ethically sourced jewelry, ONEMM is set to disrupt the traditional industry model by embracing digital innovation and sustainable practices. Focusing on Gen Z and late Millennials, key demographics in the future of the jewelry industry, known for their individualism, environmental awareness, and tech proficiency. ONEMM is transforming the concept of customized jewelry, breaking away from traditional notions, bringing online jewelry customization into the lives of many more people, capturing and commemorating the subtle yet significant moments in people's lives. Positioned in Hong Kong, the company leverages strategic advantages such as favorable tax conditions and a robust digital infrastructure to optimize operations and reach a global audience. The online platform-based business model of ONEMM sets it apart from traditional jewelry brands, with its light-asset and low-inventory approach significantly saving on human resources. This model also relies on ONEMM's strong supply chain capabilities. Financial projections indicate promising growth and profitability, with an efficient operation model driving revenue and sustainable practices ensuring long-term viability. As a forwardthinking startup, ONEMM is poised to capture the evolving market dynamics, offering a fresh narrative in luxury jewelry through its unique selling propositions and customer-centric approach.
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