“Travel and learn adventures” - a business plan for a dignity social enterprise

Tan, Natalie Sook Ling (2021) “Travel and learn adventures” - a business plan for a dignity social enterprise. [Dissertation (University of Nottingham only)]

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This report explains how Dignity for Children Foundation is expanding its education mandate to break the cycle of poverty through quality education, through the set up of an education social enterprise (SE) that delivers travel-and-learn character education programs to a paying audience, namely youth from upper M40 and T20 families, school institutions and corporates. The SE leverages on existing knowledge and core competency of Dignity for developing inclusive education programs. The profits from the SE will fund Dignity’s existing social programs.

Travel and Learn Adventures (T&L Adventures) aims to fill the gap in the alternative extracurricular education market to provide a service to teenagers and high school graduates that benefits them as well as benefiting society through volunteer work in grassroot NGOs or SEs. T&L Adventures offers 5 types of programs year round (Ready-to-Go and Custom Cohorts) ranging in length from 1 day to 1 month, to Malaysia and other ASEAN locations. The Unique Value Proposition is learning about social justice issues through hands-on, experiential service learning with grassroots partners.

T&L Adventures will rely strongly on digital marketing, working with schools and word of mouth/referrals to recruit customers. The key activities are program design and implementation, partner management and networking, and sales and marketing.

Revenue is obtained via a transactional revenue model, based on individual customer sign- ups, as well as school/corporate signups per program. T&L Adventures’ business model channels back 10% of aggregate income to the Foundation, on top of 70% of net profits after tax – the rest is used for program expansion. Based on projections, T&L Adventures will break even by Y2 and demonstrate net operating profit of up to 16% with total of RM 350,000 being channelled back to the Foundation in Y5. In terms of social impact, Dignity aims to raise awareness on social justice issues via education, bringing at least 5000 youth and individuals on learning expeditions by Y5. The SE model promises to be sustainable, provided the Foundation is willing to dedicate financial resources and second seasoned staff to the project in Phase 1, and that the SE has sufficient autonomy to make independent business decisions.

Item Type: Dissertation (University of Nottingham only)
Keywords: social enterprise; business plan; travel; youth; education
Depositing User: Tan, Natalie
Date Deposited: 04 Aug 2021 02:20
Last Modified: 04 Aug 2021 02:20
URI: https://eprints.nottingham.ac.uk/id/eprint/65164

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