Dissertation: MSc International Business BUSI4027 UNUKTools Jiraphongchaikul, Chotirat (2020) Dissertation: MSc International Business BUSI4027 UNUK. [Dissertation (University of Nottingham only)]
AbstractMultinational corporations have embarked on internalisation as a mean of achieving competitiveness and higher performance in the competitive market. Therefore, most of companies have realised the importance of foreign direct investment in expanding to new markets especially in countries. This research investigates outward internalisation and foreign direct investment (FDI) as well as motives of Caterpillar Inc. in moving into Asian market. The main importance of this research was to provide important information to Caterpillar Company and other multinational companies that would need moving into new markets. The main research objectives of the study was to find the attributes of Asian market as an investment destination as well as motives for Caterpillar’s international expansion to Asian market. The second objective was to investigate impacts of Asian market on Caterpillar’s expansion in Asian market and the third objective was to investigate the impacts of adopted foreign direct investment strategy on Caterpillar’s performance in South Korea, Malaysia, China and Philippines.
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