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SHI, RUQI (2020) The analysis of relationship strategy preference in the supplier relationship management for retailing industry——based on agency theory and AHP analysis. [Dissertation (University of Nottingham only)]

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Abstract

The purpose of this research is mainly focusing on relationship management with the supplier and standing on the purchasing manager’s aspect in the retailing industry to find out what is the relative important strategies based on the agency theory to manage the relationship with the supplier. Agency variables such as information asymmetry, goal confliction, and outcome uncertainty would be simultaneously considered referring to what the strategies manager would choose to manage the supplier relationship for the purpose of the enhance competitiveness among the market. During this research, a survey would be conducted to collect the data, during this procedure 44 participants from 12 different purchasing department would respond to the questionnaire and 5 senior managers would be selected to attend the interview. In this research, based on the outcome generates from Analytic Hierarchy Process (AHP), the hypothesis based on the agency theory is partially supported, and also the priority of the strategies would be present in this research, which gives some implications supplier relationship management

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Shi, Ruqi
Date Deposited:	22 Dec 2022 14:14
Last Modified:	22 Dec 2022 14:14
URI:	https://eprints.nottingham.ac.uk/id/eprint/62188

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