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Rendhawa, Dhalita (2019) Business plan: MBizM Group focussing on branding, digital marketing & product innovation. [Dissertation (University of Nottingham only)]

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Abstract

This paper provides a strategic business overview of the MBizM Group, a Lean Six Sigma (LSS) training and consultancy group of companies, that have been in operations in the Malaysian market for 10 years. Despite having paid little or no attention to branding and marketing activities, MBizM’s Company Directors, driven by the passion to embed LSS ‘The Right Way’ have, over the years, successfully built a business with group revenues exceeding RM 1.5 Million. Keen to propel MBizM group into the RM 2-2.5 Million revenue bracket and position MBizM as Malaysia’s ‘One-stop Shop’ for LSS; this paper focuses on four things:

1. The development of a high-level strategic plan for MBizM Group.

2. Defining and developing the MBizM brand, brand equity and branding activities.

3. Developing a digital marketing strategy and plan, with a focus on social media marketing.

4. Suggestions of a suite of new LSS training and consultancy products.

In developing this paper, continuous engagement sessions have been carried out with the Directors of the company. As such, it should be noted that some ideas and suggestions contained in this paper, have already been implemented (at time of print).

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Bujang, Rosini
Date Deposited:	14 Aug 2019 06:56
Last Modified:	07 May 2020 10:32
URI:	https://eprints.nottingham.ac.uk/id/eprint/57259

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