Society perception towards security officers in Malaysia: the analysis

Maurice Budit, Vernon Valentine (2019) Society perception towards security officers in Malaysia: the analysis. [Dissertation (University of Nottingham only)]

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Abstract

Purpose–The purpose of the present study is to analyse the society perception towards security officers in Malaysia. Society perception towards security officers are based on five dimensions; First Impression on Security Officer, Security Officer Job, Professionalism and Integrity, Satisfaction with Security Officers and Image of Security Officers.

Methodology–Data were collected from 98 random participants among Malaysian and survey was distributed via social media such as WhatsApp, LinkedIn and Facebook. IBM SPSS Statistics 24 was employed to analyse the collected data.

Findings–The results show that the society perception towards security officers are generally neutral with slight satisfaction towards security officers’ service delivery. There is also a significant difference between genders and education level groups in perceiving security officers.

Practical implications–This study can serves as market analysis for the security industry players and policy makers. Society perception towards security officers can be treated as view from potential clients and job searchers perspective. Policy makers and security industry players might use this study to enhance the service quality of security officers and thus, elevate the profession to be more attractive to job market.

Originality/Value–In spite of quite a number of existing researches (UK, Netherlands, Portugal, South Korea, South Africa, India and Canada) conducted on society perception towards security officers, there is none has been done in Malaysia. The study in Malaysia will serve as initiator for similar studies conducted in South East Asia.

Methodology–Data were collected from 98 random participants among Malaysian and survey was distributed via social media such as WhatsApp, LinkedIn and Facebook. IBM SPSS Statistics 24 was employed to analyse the collected data.

Item Type: Dissertation (University of Nottingham only)
Keywords: security industry; society perception; Malaysia
Depositing User: Maurice Budit, Vernon Valentine
Date Deposited: 10 Mar 2020 08:44
Last Modified: 06 May 2020 10:15
URI: http://eprints.nottingham.ac.uk/id/eprint/55494

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