“Sustainability development strategy in rubber industry and how firms work with NGOs to achieve that” : a case study of Michelin and PT Kirana Megatara

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Ling, Chan Yew (2017) “Sustainability development strategy in rubber industry and how firms work with NGOs to achieve that” : a case study of Michelin and PT Kirana Megatara. [Dissertation (University of Nottingham only)]

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Abstract

[Introduction]

In the past decade, the role of private sector in sustainable development has drawn a lot of attention by the researchers and scholars, empirical studies had been made on sustainable development strategies (Banerjee, 2003; Hart, 2005; Elkington & Hartigan, 2008). The paper will provide us in depth understanding the uniqueness of rubber industry, for over 100 years natural rubber processing remained unchanged and the existing practice of the industry is no longer sustainable to the entire supply chain and it will increase burden to externalities. Among the critical issues to be addressed are poverty problems, human rights, land loss by the smallholders, deforestation, carbon emission and water contamination. There has been pressure from government, activist, NGOs and other stakeholders for more urgent attention to find solution to address the issues. In this report the primary objective is to develop a framework about sustainability strategy in commodity sector – Natural Rubber based on Stuart Hart’s NRBV – Natural Resource Base View theory, this paper will explore how firm leverage their resource towards sustainable development strategy and challenges they attained. More importantly how firms and the industry benefited both short term and long term for the successful implemented sustainable strategy

The second objective is to identify the role and constrain of NGOs in sustainable development of the industry; we will study how firms’ partnership with NGOs towards achieving sustainability milestone the various challenge. The paper will end with a discussion of implications and recommendation for further research.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Bujang, Rosini
Date Deposited: 09 Mar 2018 01:33
Last Modified: 13 Mar 2018 10:04
URI: https://eprints.nottingham.ac.uk/id/eprint/50265

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