RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17

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JANGRA, VARUN (2017) RESEARCH ON SOCIAL MEDIA ENGAGEMENT INTO B2B BY VARUN JANGRA MBA2016-17. [Dissertation (University of Nottingham only)]

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Abstract

The study aims to develop understanding position of social media in business to business (B2B) industry sector. According to some researchers, B2B industry sector has failed to apply social media use into their marketing activities, there are literature which suggest that B2B sector has always fallen behind business to customer (B2C) sector over social media parameters. This research aim to find industry sectors who implement social media for B2B purpose and also, to understand how B2B companies are using social media strategy to engage virtual audience.

Item Type: Dissertation (University of Nottingham only)
Keywords: B2B, SM, B2C
Depositing User: Jangra, Varun
Date Deposited: 18 Apr 2018 08:45
Last Modified: 24 Apr 2018 14:42
URI: https://eprints.nottingham.ac.uk/id/eprint/46371

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