MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador

Cevallos, Paul (2017) MACHKA - BUSINESS PLAN: A gastronomic experience that will transport you to Ecuador. [Dissertation (University of Nottingham only)]

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Abstract

The present work is a business plan of a new restaurant called "Machka", which offers a concept of Ecuadorian cuisine in a casual and relaxed atmosphere. One important aspect of the business is the use of technology to engage its consumers throughout social media, restaurant official website, and a mobile application. Indeed, the business plan shows what the founders want to achieve and how they plan to get there, including a deep analysis of strategy, objectives, operating and commercial plans, risk assessment, and financial projections.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Cevallos Granja, Paul
Date Deposited: 18 Apr 2018 08:41
Last Modified: 18 Apr 2018 08:48
URI: http://eprints.nottingham.ac.uk/id/eprint/46085

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