Evaluation of Supply Chain Practices followed by the Rice Industry Operating in India to Serve Market Demand

Viswanathan, Vignesh (2017) Evaluation of Supply Chain Practices followed by the Rice Industry Operating in India to Serve Market Demand. [Dissertation (University of Nottingham only)]

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Purpose: The following dissertation is aimed at investigating the current supply chain management

practices adopted in the Indian rice industry and evaluating their effectiveness in meeting the

market demands. Such understanding is critical in identifying the areas of improvement and

enhancing the efficiency of the current practices. The presented research study aims at such

identification, proposing recommendations for improvement and facilitating the growth and

development of the Indian rice industry.

Methodology: The research adopts a positivist research paradigm, with the study being guided by

the deductive approach and exploratory research design. Both the primary and secondary data is

used to address the research objectives, with the help of interviews and library research. Five supply

chain managers in Indian rice industry, rice farmers in Tamilnadu and key retailers, are contacted to

access the relevant information, which is analyzed using the thematic analysis tool to address the

research questions and reach valid conclusions.

Findings: The analysis and interpretation of the collected data indicate that the predominant supply

chain management practices in the Indian rice industry are inspired by the traditional farming and

supply chain practices, offering both advantages and disadvantages for the industry. Although the

adoption of modern supply chain practices is evident, their effective integration and performance

implications are lacking. The findings also suggest that the SCOR framework can be implemented,

integrating the traditional and modern farming and supply chain management practices, to improve

the performance efficiency of Indian rice supply network and effectively meet the market demands.

Research Implications: The presented research has implications in both the academic and practical

contexts. The research outcomes reveal the key strengths, limitations, and effectiveness of the

Indian rice supply chain, addressing the literature gap identified. On the other hand, the retailers in

the Indian rice industry would be able to use the research outcomes to improve the current supply

chain management practices and adopt the suggested SOR framework to enhance the performance

efficiency of the Indian rice supply network.

Keywords: Supply Chain Management, Indian Rice Industry, SCOR Framework

Item Type: Dissertation (University of Nottingham only)
Depositing User: Viswanathan, VIGNESH
Date Deposited: 12 Apr 2018 09:42
Last Modified: 17 Apr 2018 15:12
URI: http://eprints.nottingham.ac.uk/id/eprint/45865

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