GAZITEPE, MERVE
(2016)
Returning CEOs: Why do some returning CEOs perform better than others?
[Dissertation (University of Nottingham only)]
Abstract
Abstract
The focus of this research dissertation is on the Returning CEOs: why do some returning CEOs perform better than others. This research dissertation analyse the difference between the performance of CEO with respect to their past experience and present practice. Additionally, this study help in understanding what CEO of company does in order to understand their importance in firm. Likewise, this research understands and compares the actions and performance of CEOs with an intention to realise their importance in firm. In the last, this paper document and analyse steps and strategies of CEOs that is used to increase competitive edge of firm in the industry that help in increasing the market share. In order to cover these aspects in objectives, the researcher used case studies based on multiple variables i.e. ex-CEO, performance, experience, leadership style, culture of firm, imitation of strategies, management style, and so on. Therefore, the researcher will develop a case study to see if there is a pattern. The above chapter asserts that the researcher uses inductive approach for the present study. Whereas, the philosophy used in this chapter is interpretivism as the research is in terms of qualitative and no statistical data is involved in the study. The research involves secondary data gathering from different past researches which are reliable and valid. The research design is appropriately selected by the researcher. Furthermore, the researcher focuses on the ethical measures for the study in order to extract ethically acceptable report results. The researcher will try to document 4 of CEOs actions and their strategies and put a time frame. For the research purpose, this dissertation covers leadership strategies, success and failure stories of five leaders i.e. Steve Jobs of Apple, Howard Schultz of Starbucks, Micheal Dell of Dell, Alan G. Lafley of P&G, Jerry Yang of Yahoo, resource-based view (RBV), succession theory. The answers are already known because this is a retrospective study. In other words, we know that if the CEOs preformed well or not. There are multiple factors that help in examining the superior performance of former CEO’s prior and subsequent to returning in the firm. These factors are awareness of company culture, outstanding self-esteem, industry knowledge, and experience, company’s financial and operating information, and so on. Therefore, the paper concludes that former CEOs perform way better than the other or newer ones, which needs to be taken into consideration by the organizations. This returning period in some cases result in the new approaches, fortified growth and success but on other hand it results in failure, miscarriage of strategies and collapse of organizations. The results indicate that overall; there is no clear pattern in terms of better performance for returning CEOs. Despite the fact that cases shows that 2nd term CEOs outperform the CEOs they replace by a great results, such as success of Steve Jobs at Apple. Additionally, the analysis of this dissertation shows that with the exception of one returning CEOs all others were either founders or member of the Board.
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