H.P. Intertrading Company Limited: Think of furniture materials, think of H.P. Intertrading

Chatkaewmanikun, Racha (2016) H.P. Intertrading Company Limited: Think of furniture materials, think of H.P. Intertrading. [Dissertation (University of Nottingham only)]

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The purpose of this business plan is to reinvigorate and sustain the family business as furniture material intermediary, called ‘H.P. Intertrading’. The plan will be implemented from 2017 to 2019.

Although company’s sales have decreased over the last five year, there is potential to be recovered and grown since business is directly related to furniture industry in Thailand which is still viable and predicted to expand. After reviewing the market research, along with interviewing with current customers, the company will apply strategy to enhance brand awareness through the online channel, to penetrate the market by using direct sales, to create more interactive channel via physical shop and to develop the own product so as to increase the sales. The company also requires to build relationships with strategic suppliers and customers.

In the first year, H.P. Intertrading will mainly target old and current customers to repeat purchase. Meanwhile, the company will increase awareness among new customers and focus on this group in the following year. With cooperation with our supplier, the company will differentiate and create unique selling point by designing and selling the new pattern of synthetic leather in 2019.

This plan requires cash of 360,000 THB for the first year and 320,000 THB for the second year. This plan will use money within the company which is expected to obtain the return at 180.28% in 2017. Regarding the strategy, this funding will be invested in employing staff, especially salesperson. In 2018, the fund will be used to renovate company’s premise. The company is expected to reach sales at 8,049,235 THB, 12,770,168 THB, and 22,230,948 THB and generate net profit of 685,341 THB, 1,282,283 THB, and 3,184,401 THB in 2017, 2018 and 2019, respectively. Moreover, the company has prepared the backup plan for risk and alternative scenarios.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Chatkaewmanikun, Racha
Date Deposited: 10 Mar 2017 12:51
Last Modified: 19 Oct 2017 16:57
URI: https://eprints.nottingham.ac.uk/id/eprint/36487

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