The key drivers and barriers to the use of Mobile Payments from consumer's perspective
Sunna, Shadi (2013) The key drivers and barriers to the use of Mobile Payments from consumer's perspective. [Dissertation (University of Nottingham only)]
The nearly ubiquitous presence and the continually expanding capabilities of the mobile devices as well as the evolution of the smartphones provide an additional channel for payments, improve the shopping experience and present cutting-edge opportunities for merchants to involve consumers, and drive sales. Despite the positive prediction in past years in relation to the growth, mobile payment services have failed to seduce consumers. The problem of the mass adoption of mobile payments in general including the new payment gadget such as Near Field Communication (NFC) enabled mobile devices is investigated in this study. This research aims to determine the key drivers and barriers to the use of mobile payments from consumers' perspective. It is generally known that good security positively influence the trust factor, and this perception will increase the use of mobile payment services. Convenience has also been identified as a key factor influencing the growth of mobile payments. Using the technology acceptance model (TAM), this study proposes a research model to analyze the adoption behavior which delineates the three aforementioned determinants, as well as the effects of these factors on the use of mobile payment systems. The research model has been evaluated by applying survey and interviews data collection methods to understand the consumers' perception on mobile payments.
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