An analysis of consumer awareness and the justifications used by consumers of ‘perceived’ unethical practice: An application of Neutralization Theory in animal consumption.

Reyes-Alzate, Andres ARA (2015) An analysis of consumer awareness and the justifications used by consumers of ‘perceived’ unethical practice: An application of Neutralization Theory in animal consumption. [Dissertation (University of Nottingham only)]

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Abstract

Ethical consumption has been a topic of interest in business ethics for centuries but it has only risen to prominence in the last two decades according to Crane and Matten (2007). These authors define Ethical consumption as:”…the conscious and deliberate choice to make certain consumption choices due to personal beliefs and values” (Crane and Matten, 2007, p.341). There is a plethora of investigations and debate into what makes a consumer act ‘ethically’, almost referring and analysing the actions of a niche, but what happens when we turn the tables and ask those that actively decide against not participating in these ‘ethical’ consumption patterns is what this paper aims to explore through justification theory, focussing on Neutralization Theory by Matza and Skyes (1957).

Item Type: Dissertation (University of Nottingham only)
Depositing User: Reyes-Alzate, Andres
Date Deposited: 23 Mar 2016 15:44
Last Modified: 15 Sep 2016 15:06
URI: http://eprints.nottingham.ac.uk/id/eprint/30419

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