Consumer satisfaction with M-banking in India: Influences and Implications.
Rahman, Hamidur (2015) Consumer satisfaction with M-banking in India: Influences and Implications. [Dissertation (University of Nottingham only)]
The growth of M-banking and its widespread use has drawn an increasing amount of attention from financial institutions and other banking service providers dedicated to expansion of market share and establishing a better relationship with their consumers. Research has been mostly focused on consumer’s behaviour of m-banking adoption while existing users satisfaction evaluation has been rather limited. Therefore, this research seeks to identify the level of satisfaction amongst existing M-banking users and the factors influencing consumer satisfaction with regards to M-banking.
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