INCREDIBLE !NDIA CAMPAIGN : Destination Marketing and the role of Social Media
Bafna, Sanjana (2015) INCREDIBLE !NDIA CAMPAIGN : Destination Marketing and the role of Social Media. [Dissertation (University of Nottingham only)]
Tourism is an important aspect of a country's domestic economy and helps in generating valuable employment and foreign exchange. Tourists get attracted to a particular destination because they are excited about the destination and because there are no safety concerns about the destination. Destination branding is a concept that encompasses the enhancement of the 'image' tourists have about a particular destination. This research explores the destination branding effort of India i.e.
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