The importance of reputation (online reviews and word of mouth) within Indian restaurants in the UK.

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Kansara, Rima (2015) The importance of reputation (online reviews and word of mouth) within Indian restaurants in the UK. [Dissertation (University of Nottingham only)]

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Abstract

ABSTRACT

This paper explores the importance of reputation (online reviews and word of mouth)for Indian restaurants in the UK. It analyses whether reputation is important, how it is

important and the impact it has on the successfulness of Indian restaurants. The study interviews 17 respondents from 14 different restaurants. Additionally, online score

ratings and payment histories are used to determine the successfulness of a restaurant.

The analysis suggests that reputation is an important factor for the success of an Indian restaurant, however it is not the only factor. Findings show that different

variables can also influence the success of an Indian restaurant, and those variables also determine their reputation.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Townsend, Lynn
Date Deposited: 23 Mar 2016 14:49
Last Modified: 03 Jan 2018 07:27
URI: https://eprints.nottingham.ac.uk/id/eprint/30200

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