An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK

Wang, Haiming (2015) An Analysis of Adopting Social Media Marketing to Distribute Independent Films in the UK. [Dissertation (University of Nottingham only)]

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Abstract

With the development of Internet and technology, independent film can be distributed in various methods even with low expenses. Social media could be considered as one of the leading ways of distributing independent films. This dissertation focuses on providing a deeper understanding of how social media has changed the way distributors develop marketing strategies for independent films. Semi-structured interview was used to conduct this research. This research gives distributors the most useful marketing mix and social media platforms for distributing independent films.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Wang, Haiming
Date Deposited: 24 Mar 2016 09:18
Last Modified: 23 Oct 2016 19:40
URI: http://eprints.nottingham.ac.uk/id/eprint/30050

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