New HOLIDAY Destination Decision Making; a Singapore perspective
Bhagchandani, Neeraj Vishindas (2015) New HOLIDAY Destination Decision Making; a Singapore perspective. [Dissertation (University of Nottingham only)]
Singaporeans are known to have high disposable incomes and come from one of the more influential economies in Asia. Singaporeans have a sizeable impact on the world’s tourism industry. Thus, it is not surprising that they are the target of many tourism destination marketing organizations. Influencing this segment bears great international interest.
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