Satisfaction and Loyalty of Customers towards the Retail Store Formats- Evidence from India

Sreekanth, Prathyusha (2015) Satisfaction and Loyalty of Customers towards the Retail Store Formats- Evidence from India. [Dissertation (University of Nottingham only)]

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Abstract

This study aims to identify attributes that contributes to customer satisfaction and loyalty in Indian retail market. Past studies led to the understanding that store attributes, product attributes and service attributes primarily affected the store satisfaction and loyalty of Indian consumers. The findings of this study revealed that only store attributes and product attributes had a profound impact on customers’ loyalty and satisfaction while service attributes did not have any impact. These findings have significant policy implications for the store managers as well as the Government of India.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Library Services, UNMC
Date Deposited: 23 Mar 2015 07:02
Last Modified: 24 Oct 2016 06:17
URI: http://eprints.nottingham.ac.uk/id/eprint/28560

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