Implementation of Strategy in Multinational Corporations: An Exploration of Foreign Subsidiaries’ Perspective

Fatmi, Rehani (2014) Implementation of Strategy in Multinational Corporations: An Exploration of Foreign Subsidiaries’ Perspective. [Dissertation (University of Nottingham only)]

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Abstract

Implementation of strategy has always been more difficult than devising a good strategy.

Implementation plans can be mired by a multitude of execution related problems which have been well

researched and discussed in management literature. One of the problem arises from trade-offs between

short-term revenue and profitability targets and long-term strategic goals that managers must balance.

Strategists display a substantial amount of dissonance in deciding whether companies should stay

committed to competing in a particular way or demonstrate flexibility to compete effectively in a variety

of ways. In multinational companies such tensions can be exacerbated by the cultural, administrative,

geographical and economic distance between the subsidiary that executes strategy and its headquarters

which formulates the corporate strategy.

This interpretive exploratory research based on the views and opinions of managers of

subsidiaries belonging to multinational companies, highlighted a number of issues currently being faced

at the subsidiary level. Two broad areas of improvement have been derived from those interviews – one

relating to organizational design and the other to strategic human resource management.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Library Services, UNMC
Date Deposited: 26 Dec 2014 12:00
Last Modified: 26 Oct 2016 03:03
URI: http://eprints.nottingham.ac.uk/id/eprint/28009

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