A Qualitative Assessment of Tan Chong Motor’s Entry Into Vietnam: A Case Study
Ong, Justin Yi Yu (2013) A Qualitative Assessment of Tan Chong Motor’s Entry Into Vietnam: A Case Study. [Dissertation (University of Nottingham only)]
The aim of this thesis is to perform a qualitative case study on Tan Chong Motor, a Malaysian automotive conglomerate that began from being a distributor to Nissan Motor Company, as they execute Indo-China expansion plan by first penetrating into Vietnam in 2011, an emerging country that recently begun attracting Foreign Direct Investments by restructuring regulations and infrastructures. This thesis will take into study the literature on internationalization, FDI, and institutional challenges of operating in ‘South countries’ to form a framework that will then be used to assess Tan Chong Motor’s move into Vietnam.
Actions (Archive Staff Only)