A Comparative Study of the Role of Brochures in Tourism Marketing and Communications
Bodke, Gauri Jayant (2014) A Comparative Study of the Role of Brochures in Tourism Marketing and Communications. [Dissertation (University of Nottingham only)] (Unpublished)
The main aim of this research is to extend the academic knowledge and impart managerial implications for determining different contributions of brochures in tourism marketing and communications. The research investigates the role of brochures in the rapid age of advance technological backgrounds where communication with the consumers is becoming highly personalized and engaging.
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