MEASURING THE PERFORMANCE IMPACT OF SERVITISATION :FROM INDIAN PORT PERSPECIVE

Chidambaram, Sree krishnan (2014) MEASURING THE PERFORMANCE IMPACT OF SERVITISATION :FROM INDIAN PORT PERSPECIVE. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This paper primarily focuses on measuring the performance impact and implementation of servitization in specific business relating to port in the sub-continent India . As servitization is a relatively new concept in the typical business world, this paper aims at contributing further more to the existing literature on the topic through referral of existing articles, books , other forms of literature and also involving real time companies and taking inputs from their business workings and interpreting them to further analysis . In today’s world the concept of servitisation is being implemented from an aeroplane engine to t-shirts. Service Providers and Manufactures have no longer relied on just plain product oriented sales or a pure service rendering firm but have mixed services and products along to entice and lure the customers attention towards their product .The paper is a conceptual analysis supported by empirical examples with relevance to today’s real world circumstances

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 11 Nov 2014 15:07
Last Modified: 27 Sep 2016 20:42
URI: http://eprints.nottingham.ac.uk/id/eprint/27498

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