Brand Community Building in Peer-to-Peer sharing – The case of Blablacar
JACQUE, Laura (2014) Brand Community Building in Peer-to-Peer sharing – The case of Blablacar. [Dissertation (University of Nottingham only)] (Unpublished)
Collaborative consumption is a new form of consumption based on sharing practices that is becoming increasingly popular nowadays. Previous studies on this topic have already investigated various types of collaborative consumption and they reveal that collaborative consumption supports community building, yet some results are contrasting. Additionally, despite the amount of previous research, there is a lack of research focusing on peer-to-peer sharing of individual possessions.
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