Intermediaries in the Music Industry: A Case Study Approach Focusing on the United Kingdom and South Korea
Dyson, Alex (2014) Intermediaries in the Music Industry: A Case Study Approach Focusing on the United Kingdom and South Korea. [Dissertation (University of Nottingham only)] (Unpublished)
Spulber (1996: 135) states that intermediaries are “market players whose activities create and manage markets by acting as intermediaries between buyers and sellers”. Intermediaries are involved in the careers of all acts that enter the modern music industry. The amount of success an act achieves internationally and domestically is determined by the inputs of various intermediaries. To determine the extent of the effect that intermediaries have on the success of acts, a case study approach was adopted. The case studies used in this report consisted of two acts from the British music industry and two acts from the South Korean music industry. It was discovered that in all of the case studies important intermediaries include record labels or entertainment agencies; the media; songwriters and producers; and social media. The major findings were that the effect of intermediaries is fairly similar for acts in both the British music industry and the South Korean music industry, but the effect of intermediaries is greater for manufactured acts than for non-manufactured acts. Overall, the effect of intermediaries on products in the music industry was shown to be very significant.
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