Oil & Ethnocentrism: A study of Global Oil & Gas Organisations
Rees, Gareth (2014) Oil & Ethnocentrism: A study of Global Oil & Gas Organisations. [Dissertation (University of Nottingham only)] (Unpublished)
This dissertation will examine the concept of ‘ethnocentrism’, or a belief in the superiority of one’s own cultural norms and values, against the backdrop of the Global Oil & Gas Service industry. Using Howard Perlmutter’s framework, ethnocentrism will be tested and analysed across distinct areas of international business; staffing and cultural prevalence, the management of international subsidiaries and corporate and national culture.
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