Love at Web-Sight: The Adoption of Online Dating Website
Tsai, Chia-Shan (2014) Love at Web-Sight: The Adoption of Online Dating Website. [Dissertation (University of Nottingham only)] (Unpublished)
The Internet has revolutionised every aspect of our existence in ways which would have seemed impossible a few decades ago. One such revolution has come in the form of Internet dating, making romance attainable within just a few clicks. The service has seen a massive increase in popularity as recent generations increasingly rely upon the Internet for social interaction (IBIS World, 2014). As dating is one of the most intimate of human interactions, its digitalisation makes for an interesting research topic.
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