Researching The Risks Of Utilising Pre-Purchase-Based/Reward Based Crowdfunding And Identifying Possible Mitigation Strategies

Pigge, Sebastian (2013) Researching The Risks Of Utilising Pre-Purchase-Based/Reward Based Crowdfunding And Identifying Possible Mitigation Strategies. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Title: Researching The Risks Of Utilising Pre-Purchase-Based/Reward Based Crowdfunding And Identifying Possible Mitigation Strategies

Date: Friday, 20th September 2013

Course: MSc Risk Management

Author: Sebastian Pigge

Supervisor: Andrew Greenman

Keywords: Crowdfunding, crowdsourcing, entrepreneurship, finance, funding, pre-purchase, rewards, risk, reputation, issues and threats

Dissertation Purpose: This dissertation investigates the risks entrepreneurs face when using reward-based crowdfunding platforms and ways of mitigating these risks. Topic areas include funding, production, market testing, reputation and legal.

Theoretical Sources: This dissertation is grounded on the limited academic literature surrounding crowdfunding, as well as on relevant risk management theories in the fields of finance, production, marketing, law and reputational management.

Methodology: Qualitative exploration of the perceived and actual risks entrepreneurs encounter. Data was gathered by means of face-to-face interviews, e-mail interviews as well as analysis of crowdfunding projects, blogs, news and guides.

Analysis: From the gathered data, risks were grouped into categories and analysed. Using real world examples, the severity of the risks was described. Where possible, risk mitigation methods have been identified.

Conclusion: The findings confirm that reward based funding is fraught with risks and that if not managed effectively can result in severe reputational, financial and even legal damages. While there are always risk when doing business, it is important to know what risks one might face in order to mitigate these effectively.

Item Type: Dissertation (University of Nottingham only)
Keywords: Crowdfunding, crowdsourcing, entrepreneurship, finance, funding, pre-purchase, rewards, risk, reputation, issues and threats
Depositing User: EP, Services
Date Deposited: 28 Mar 2014 16:17
Last Modified: 15 Sep 2016 01:54
URI: http://eprints.nottingham.ac.uk/id/eprint/26831

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